Nivea Case Study Questions

Questions 1. What is a consumer-led crossway? A consumer-led w arion is a product that responds to the needs of consumers in the merchandise. 2. NIVEA does market interrogation, what are the two types of interrogatory? - Qualitative investigate: A manner of advertising inquiry that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups. - Quantitative interrogation: A method of advertising investigate that emphasizes measurement of congener incidence of consumer trends within a population. 3. What are the advantages and disadvantages of both types of research and give examples? 4. What is the digression between a niche market and a aggregative market? A niche market is a focused, tar captureable piece of a market whereas a freshet market refers to a broad, non-targeted demographic. 5. A product endure any be market-orientated or product-orientated, which of the two type s of product has NIVEA adopted? 6. What is the unlikeness between a product shake off and a product mix? A product range is a all-embracing list of products offered by a company whereas a product mix is the mannikin of distinct product draw offs and items construct or distributed by an organization. 7. employ this case study and NIVEA’s website, draw up a product mix, product range table.

8. It has been said that no bet how good the product is, if no one knows about it then(prenominal) no one will spoil it, to what extent do you work out this is true? I think it’s completely true. 9. NIVEA has variou s promotional processes available to it, wha! t are they and how might they be used? Above the line: a promotion method which is directly paid for. Nivea can rear their products on TV or by news write up advertising. Below the line: use of indirect promotional methods such as common relations. Nivea can launch their products to a colossal audience at events or trade fairs. They can elevate their product through and through direct mail which can reach a coarse number of...If you want to get a full essay, high society it on our website: BestEssayCheap.com

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