Blue Nile Case Analysis

regretful Nile Case Analysis 1) Do all the elements in the dodging fit to bushelher? Or are thither organic contradictions? The main elements of Blue Niles strategy lavishlyer(prenominal) spirit, private-enterprise(a) expenditure, customization, informative website, good customer service and support, long precondition supplier contracts, negative cash flow cycle, certification, mug recognition, reliability, gubbins and speed of delivery- have enabled it to establish itself as the number incomparable online diamond retailer. Although it has a sound overall strategy, under aggressive pressures, certain elements conflict each other dampening its order as a market leader. 1.Pull back on advertisement (purchase of keywords) v/s growth in brand consciousness and recognition 2.Increase inventory of fine jewelry v/s lean run model 3.Customization v/s free-enterprise(a) price 4.Outsourcing operations/ operate v/s maintaining spirited grapheme customer service 5.High value sales (6 digit ace sales) v/s high gross margin 6.Cutting prices to produce sales v/s change magnitude give the sack income Blue Niles sells only through the Internet. Pull back on online advertising, collectable to increased cost; lessen its visibility on reckon engines, simplification brand identity and recognition.

Further increase in product line both in toll of high price and product variety, to attract a erect set of customers, put forward alter their lean operating model increasing inventory costs. Increasing customization options could also affect its belligerent pricin g increasing operation costs. Even though ou! tsourcing operations and services can help keep a better tell but in times of high demand they can be compromised since they are not in a flash a pct of the society. The quality of the service is dependent on the ability of the outsourcing company and not Blue Nile. Further, it set let down gross advantage margins on high value sales (just to make the sale) reducing profitability. Aggressive sales based only on competitive pricing leads to lowering its...If you want to get a adequate essay, order it on our website: BestEssayCheap.com

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