Assessing Macro And Micro Environment Analysis Commerce Essay

Assessing Macro And Micro Environment Analysis Commerce auditionDownturn in national or world economies and rising of inflation which is being experienced flow period, atomic number 18 the most common factors that bathroom make believe businesses. Conversely, what cause an adverse effect for many companies, has had a constructive effect for dominoes pizza UK, Ireland, the most leading delie really franchise. Keeping in view the authentic economic situation dominos Pizza sales had increased up to 11% in the first six week of 2008 than that of same period of at long last year, due to, mostly people preferred for delivery at home, instead of going for eat outs, Like-for-like sales rose 14.7% last year, despite a bell rise across Dominos menu last autumn. (The Times, 20th February 2008)According to Cheif Executive, The Chris Moore, The results are proof that our price point is resilient in these economic multiplication and that we are benefiting from the downturn in the restaur ant sector. Instead of eating out three or four times a week, we are seeing veridical signs that people amaze cut that to once or twice. They are filling up that gap with pizza instead. (The Times, 20 February 2008)His comments came soon after the company announced plans to effort up to the main trade in order to obtain funds it has been unable to attract in the nine years it has spent on the utility(a) Investment Market (AIM). Dominos shares keep up climbed 14-fold since the company floated in November 1999 and the group now has 501 sites across the UK and Ireland, with plans to open 50 more this year. Its aim is to ache 1,000 by 2017. (The Times, 20th February 2008).Dominos said, sales had been enhanced, due to these new pizzas, like wise, Meateor and the rugby-themed Scrummy, and by offering new ways of ordering, like wise e-commerce salesorders taken electronically either online or through text messages, due to which sales devote been intensified to 60.5%. According to Dominos prediction, the drift for ordering-in provender would continue this year. At present the foreign environment shifting rapidly. The external environment consists of everything outside the business.Even in the present crtical economical situation, dominos continues to succeed which is due to dominos remorse slight accent mark on the quality of dominos pizzas, penetrating commitment to service and by publicizing to dominos guests to whenever and wherever they are leave behinding to order. It is their frevency that has brought profit growth of 27.8% to 29.9m (2008 23.4m) and that pull up stakes persists to get-up-and-go dominos business in years to come.PEST ( Political, Economic, Social and Technological)i. POLITICAL ISSUESPolitical issues include regulatory frame work operating(a) in judicial system which may distress the business in diverse ways. In UK, there isnt as such(prenominal) factors that might embrace dominos business. magic spell factors like, laws on busine ss employment, pollution and taxation apply on the organization which it should follow according to rules.ii. ECONOMIC FACTORSIf the countys economy is better so the GDP of the area will be good, it is the initiative for business as the per capita income increases people will expire more property. According to dominos survey, it came to know that mostly people spend more and visit more often, during or start in on of months. Moreover, rise in inflation rate, leads to increment of cost of raw material which alike leads towards higher prices for goods and vice versaiii. SOCIAL FACTORSDominos is a multinational and it is basically inaugurated from America, thereof, the organization is snowed under by dominos western culture. on that point are opposite social forms of society which consists of, upper class, middle class, middle upper class, and lower class. Moreover, every single nation, state has their own cultural norms, beliefs, religion, values which might regard the organiz ation world blanket(a).iv. TECHNOLOGICAL FACTORSAt the present time, applied science is improving, so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to these innovative technology there are many latest ways of publicizing like wise, through network telemarketing through which organization can advertise their products in much more rapidly than ever before. Computer based customer data that is MIS (managing teaching system) helps in collecting customer data, daily transactions, future forecasting and decision making. tonic vehicles will make their service more efficient.SWOT Analysis any organization has its own strengths and weaknesses as well as threats and opportunities, As far as dominos swot is concerned its swot analysis is as under.Strengths currently Dominos is the market leader in providing wide range of pizzas, in a manner that there are no competitor in this sector. There admireble image has made the organiza tion more worthfull. Moreover, Dominos is render pleasing taste, quality products with qualified staff, splendid ambience and hygienic surroundings. They are specialized in pizzas. Moreover Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have equipped with plenty of resources for operating dis identical activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. An separate big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of dominos competitors do not have restaurants. Because of the restaurant, Dominos can market too many different segments that other pizza chains cannot. For example, Dominos can market to families much easier than Dominos or Little Caesars.Dominos weaknessesThe fact that Dominos does have a restaurant to run is likewi se a weakness. Dominos has higher overhead costs, due to the restaurant that other competitors dont have to deal with. Another result of higher overhead costs is higher prices Dominos must charge. Obviously, Dominos is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on western taste instead of Eastern.Very few outlets have dine-in facilitiesThe menu is limited and pricey, and there are very few budget items on the menu.OpportunitiesNew markets can be explored and new opportunities they can gain. Dominos can come up with the new products considering the Eastern taste of the people as like McDonalds. variegation of new products can increase their market share. They can reduce their prices because of more dominos.ThreatsDominos number one threats are from their competitors. Currently,their closest competitor is pizza shack who is working to open theirBranch rapidly. Dominos main competitive advantage over Pizza hut istheir Lower price.Evaluate dominos company strategies with other different companiesDominos has succeeded in expanding over continents and observed spectacular fulfillments, and in efforts to develop globally it has not been able to manage the domestic market with full efficiency and as a result, is losing grounds in the domestic market. Dominos has raised the standards of pizza industry to great heights, but in current economic situation, rising commodity prices and decrease in peoples purchasing power, it is struggling to balance between profitability and maintaining its standards. The increasing competition in the fast food industry adds to its array of challenges.A critical factor in Pizza Huts success has been a menu that has constantly evolved and expanded to cater to the changing take and specific preferences of customers in different parts of the world. In having understood the pu lse of the customers, Pizza Hut has clearly established itself as a brand with a Britain heart and Dominos need to learn that.BenchmarkingFor many years as a private company, Dominos really benchmarked against itself, without looking at the outside world. We were eminent of the fact that for many years we had positive same-store sales, which is a big financial indicator of growth and success in the retail world. Well, that was the good parole.The bad news was that during those same years our competitors were growing at a faster rate. Dominos were actually giving up market share. At the same time, dominos were hosting upcountry celebrations of the fact that against our own internal matrix dominos were doing well. Dominos not only had to look at what had been our past results and reconcile how dominos were performing against that benchmark, but also dominos needed to look at the world around us, look at our competitors, and in many instances, I really wanted us to look at the very best in class. Who is out there doing the best possible job in this particular area of business? Dominos need to find out what their results are and start to hold ourselves accountable for that particular level of performance.Dominos accept mediocrity because dominos can submit a lot of people around us who are just as mediocre as dominos are. I want to find the very, very best, and I want to benchmark against them, and I want to get as good or better. I think if I lead that expectation and I get my team and my organization to embrace it, thats how dominos were going to suffer world-class performers.TakeawaysWhen an organization is successful, people tend to believe that they can stop improving. precisely things never stay the same either you get better, or you get worse.The minute companies become complacent and apathetic is the minute they begin to fail. To have a high-performance organization, you must foster a culture of continuous improvement.Dont accept mediocrity. Instead, look to your competitors, and benchmark yourself against them to achieve world-class performance.Organisation systemA businesss strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a miscellany of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Dominos has adopted many strategies which help achieve the targets set by the main office to the topical anesthetic store opened at Peshawar. Changes are the external as well as internal environment has led Dominos rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. A fter considering all the factors Dominos has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are -Functional Strategies These are strategies designed to improve the efficiency of a businesss operations. They often focus on an area, such as marketing, human resources etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Dominos has made all the functional departments co-operate with each other.Effectiveness of international strategyIt reaches geographically dispersed buyers. Dominos vision is focused on Exceptional people on a mission to be the best pizza delivery company in the world . Dominos is committed to bringing fun and excitement to the lives of dominos customers by delivering yummy pizzas to their doorstep in 30 minutes or less and all i ts strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base. Its all advertisement are image of core competencies.They also should have a variety of combinations of menu items which a customer can choose so that both the customer and the company can have a win-win situation. The company can have the maximum of the consumer surplus at the same time the consumer might feel that this was the best offer. From the menu card one can see the family size variants and the different pizza combinations in the same one pizza are all the different ways of pricing. The company attains the maximum profit in the meat items, so they give the selection of pizzas slices of different varieties and they are fellowshipbed together to form a single pizza.Once the customer dines / orders home, normally discount coupons are given to the customer so that there is an incentive for the customer to order from Dominos . Thus customers are forced to maintain loyalty to wards Dominos .Sustaining, building relationships and Exploiting Changing Conditions all over the years dominos has also developed and successfully introduced a range of products especially courtshiped. What has also given dominos a competitive edge is that in addition to an extensive range of internationally renowned pizzas like The Italian, the proprietary Pan Pizza and Stuffed Crust, in the menu offers the option of a complete meal. It includes appetizers, a Salad Bar where the customers can make their own fresh salads, a range of soups, pastas and desserts etc.Dominos should also a community called as VIP- Members joining this club should be at no extra cost one can avail greater offers. Meanwhile Dominos are not behind Pizza Hut in introducing local tradition. Dominos believes strongly in the strategy of Think global and act local. Thus, time and again Dominos Pizza has been innovating with delicious new products such as crusts, toppings suitable to the taste buds of Consumer sFirm market entry strategyDominos Pizza was able to gain ground by positioning Pizza as a snack and supporting it with its efficient home delivery system.For Dominos direct selling and interactive selling is not needed though they are involved in internet and cable TV promotions. Dominos always search for ways to gain efficiency by replacing one communication with others. The sustainability among communication tools explains why marketing function need to be coordinated.Growth strategiesPizza hut targeted market defines them as a family product. This is because they dont really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them.They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut w ill always try to be the best and get the most money by making their products better quality but also cheaper.They try to offer something different with their product. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive imagination to attract or customers.Potential development over 10 to 20 yearssenior executives at Dominos are missing a secern thought process about change, growth and innovation though. They didnt understand that every product, team, organization and individual goes through a process of birth, growth and decline that is similar to the shape of an elongated S. You cant avoid this process.At the beginning of every growth curve, you make investments with little or no reward. Its only through squeeze out operational inefficiencies, gaining and or growing market share that companies recover their initial investments and grow the bottom line and pay dividends to their stakeholders.Dominos rested on the part of the S-Curve where the maximum profit are being realized without understanding that decline, death, and decreased profit arent just probable, but are inevitable. Dominos is trying to initiate the curve and are at the beginning of a new S-Curve time will tell as to whether they embrace team development and leadership development, which will ultimately determine whether theygrow or die.Appropriate justified recommendation for improvement, development and international summation varieties in Pizzas.Focus on location of the outlets.Increase the quality of Pizzas.Make good ambiance in outlets.Should focus more on marketing itself confidently.ConclusionDominos Pizza constantly strives to develop products that suit the tastes of its consumers and hence delighting them. Dominos believes strongly in the strategy of Think global and act local. Thus, time and again Dominos Pizza has been innovating with delicious new products such as crusts, toppings and flavours suitable to the taste buds of Consumers. Further, providing value for money at affordable products to the consumers has been Dominos motto. Initiatives such as Fun Meal and Pizza Mania have been extremely popular with consumers.