"Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 1 ADVERTISING

Introduction The concept of the promotion pleat is defined by Arens as a blend of communications tools apply by a firm to carry out the promotional physical process to make it directly with tar doctor markets. (Arens, pg. 8) In a sense the promotional mix represents the tools and activities of promotion. These processes and activities are then set up through incorporate marketing communications (IMC) in come in to attempt to pee-pee a synergistic effect to a movement. The ingredients involved in IMC are many and numerous. Depending upon the perspective an man-to-man might adopt, those elements endure range from a simple manakin of the promotional mix through to a fully co-ordinated and culturally compulsive mission and corporate strategy. In this leaven I pass on be arguing that herald is not the most consequential element in the promotional mix, rather that the tools of promotion all bestow an equally important role in an IMC campaign. I will show this by exam ining the various elements of the promotional mix and value the advantages they posses both distributively and when integrated. Advertising Advertising is usually the first element that comes to amiable capacity when considering the promotional mix. It also tends to be the most exciting and flesh out tool.

This is primarily because of the huge money that is poured into advertizement around the earth annually (500 billion on media place alone!). In addition to this advertising is the physical result which we as audiences calculate as part of a companys campaign (TV, print etc) reservation it the first one th at we usually recall. I think that advertisi! ng means different things to different people. On a large scale it nooky be used to create shuffling awareness or loyalty by a international company. On the lesser scale it can increase the nub of bums on seats for a eatery owner. If you want to get a full essay, order it on our website: BestEssayCheap.com

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